Natalia Guilherme
2026 brand partnership portfolio
Endurance with a community behind it.
Performance, community and authentic visibility for brands that value long-term relationships.
Build the season
About
Athlete. Entrepreneur. Community leader.
I'm an endurance athlete, entrepreneur and founder of Women’s Plus, a community created to help more women build a lasting relationship with sport.
Since launching Women’s Plus, the project has grown beyond racing. It now includes a running club, coaching, training camps and educational content, with the Women’s Plus app launching soon to support women wherever they are in their journey.
Alongside the community, I’m building a new concept cycling store in Portugal, bringing together performance, service and community under one roof. Everything I create is designed to connect people through sport and to build long-term partnerships with brands that share the same values.
MISSION
Getting more women into sport
Community impact
The work is bigger than one finish line.
Partners enter a women-led ecosystem built around motivation, practical support and the credibility of showing up every week.
W+ Founded
Growing community connecting women through endurance sports.
30+
Community events
Runs, open water sessions, training camps and partner activations.
Racing
22 x RONMAN 70.3
2 x Full IRONMAN
3 x 70.3 World Championships qualifications
Digital
2026
Women's + App Launch
Expanding the community beyond in-person experiences
Audience
An audience that doesn’t just watch. It participates.
From first races to World Championship qualifications, my audience follows the entire journey. They train with me, join community events, test products and become long-term advocates for the brands I work with.
Audience
Active adults (35–55) Endurance athletes, runners, cyclists and active lifestyle enthusiasts across Europe and Brazil
Community
touchpoints
Social media • Women’s Plus • Wild Runners • Training Camps • Cycling Store • Women’s Plus App.
Brand opportunities
Product integration • Community activations • Events • Long-term ambassador partnerships.
Partnership opportunities
Every partnership is tailored to the brand’s objectives and can combine content, events, community activation and race exposure.
Performance & Racing
Race-day presence, product testing, training integration, race reports and authentic product feedback.
Community Experiences
Running Club, Women’s Plus, training camps, workshops, product activations and community events.
Content & Brand Visibility
Social media content, long-form storytelling, product launches, event coverage and ambassador campaigns.
2026 Season Highlights
More than race results. A season of building community.
2026 is a year of growth across racing, entrepreneurship and community. Every milestone creates opportunities for meaningful brand visibility, real-world activation and authentic storytelling.
Date
Milestone
Brand Opportunity
September
Women’s + App Launch
Launch campaign
September
IRONMAN 70.3 World Championship
Global visibility
October
IRONMAN 70.3 Portugal
Expo presence, community activation and content
October
IRONMAN 70.3 Agadir
International race coverage
November
Wild Runners Event
Season closing storytelling
Contact
Let’s build something together.
I’m looking for long-term partnerships with brands that believe consistency, community and authentic storytelling create lasting impact.